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                                                      NXP BlueBox 3.0 Lets Carmakers Build Safety, Portfolio of Apps



                                                                                         But what if the driver doesn’t respond or is
                                                                                       suffering a medical emergency? The vehicle
                                                                                       must be programmed first to reduce its speed
                                                                                       and then to spot an emergency lane and pull
                                                                                       over — provided there’s room to do so. If not,
                                                                                       the vehicle must be programmed to pursue
                                                                                       what seems like the worst possible option:
                                                                                       making an emergency stop in the middle
                                                                                       of the road.
                                                                                         Hashing out the various scenarios is a
                                                                                       necessary exercise and reminds carmakers
                                                                                       that developing a highway pilot feature
                                                                                       requires more than a processor with a lot
                                                                                       of TOPS or AI/ML capabilities. Automakers
                                                                                       need a development platform that allows
               (Source: NXP Semiconductors)                                            them “to test out safety and build end solu-
                                                                                       tions that are safe,” said Örs.

               needed for traditional sensors or sensors that we’re not covering yet,   BLUEBOX 3.0 VERSUS RIVALS
               they can all come in through the richer PCI Express slots.”  “NXP, along with competitors, is transitioning from silicon suppliers to
                 Mark Fitzgerald, director of the autonomous vehicle practice at Strat-  platform suppliers in order to move up the value chain,” said Strategy Ana-
               egy Analytics, said that BlueBox 3.0 enables “fast prototyping of L2+   lytics’ Fitzgerald. “The BlueBox solution gives developers access to NXP
               systems, as developers can focus on their specific solution while using   and partners’ hardware and software, and it is a gateway into development
               NXP and its partners’ development software. It saves time and money.   of ADAS/AV solutions that will include [existing] NXP chips already in
                 “The same can be said for the development of domain or zonal con-  production.” In his view, that would lead to “more sales for NXP.”
               trollers within the vehicle — a definite trend for automakers,” he added.   Of course, Nvidia already offers similar products, such as the Nvidia
               “VW is going this route. All eyes are on them to see if a mass-market   DRIVE AGX Developer Kit, which Fitzgerald described as “likely the
               OEM can be successful” in keeping up with rapid changes in underlying   closest competitor.”
               vehicle architecture.                                   Then there is Qualcomm’s Snapdragon Ride Platform. Also, Intel and
                                                                     Mobileye are working on a full solution with silicon and software as
               FROM AVs TO ‘DIFFERENTIATED VEHICLES’                 well as internally developed radar and LiDAR, Fitzgerald said.
               Carmakers have begun scaling back their initial all-out pursuit of full   It remains unclear what specific power consumption advantages
               autonomy. Instead, they are investing more energy and resources to   BlueBox 3.0 brings. NXP’s presentation does not mention this issue.
               enhance advanced driver-assistance systems (ADAS) and other features.  “Though not critical in a development platform, production versions
                 NXP said that it seeks to provide carmakers with “immediate practi-  must be quite power-efficient to meet OEMs’/Tier Ones’ power bud-
               cal opportunity to harness compute power for differentiated vehicles.”   gets,” said Fitzgerald. “The partnership with Kalray should help. Kalray
               The operative word is “differentiated.”               claims their power consumption is one-tenth of existing solutions, with
                 Different OEMs plan to bring different features to next-generation   limited to no cooling needs.”
               vehicles. These include advanced networking solutions, intelligent
               recorders for sensor data, active safety, parking assistance, and driver   FROM DEVELOPMENT PLATFORM TO SoCs
               assistance. OEMs are also looking to include elements that require more   Citing a key aspect of BlueBox 3.0, Örs said, “We’re leveraging existing
               autonomy, such as traffic jam pilot, valet parking, and highway pilot.  silicon, already available in our portfolio. But [we’re] putting it together
                 With BlueBox 3.0, NXP is offering “a much wider portfolio of appli-  at a system level with multiple devices to give a scalable and flexible
               cations” beyond ADAS and AVs, said Örs. “We want them to use the   development platform to our partners and customers, such that even-
               BlueBox platform to experiment and build their own solutions.”  tually, some of these functionalities that are distributed in multiple
                 The issue for OEMs isn’t just slapping new hardware onto their   devices could come into a single silicon device as well.”
               vehicle architecture. Their concern is whether they have the right   Örs acknowledged that there’s “a lot more horsepower in the Blue-
               software and underlying architecture to support such new features.   Box than likely needed. Our expectation would be that customers are
               More importantly, beyond playing with the new capabilities, they   able to build their deployment software [and] improve the efficiency of
               must be able to test software by simulating and validating the safety   their end system on the BlueBox. Maybe they would come up with their
               of new functions.                                     own, more optimized version by using the same pieces of silicon, or
                                                                     maybe different versions within the same family, and deploy that into
               SAFETY VALIDATION                                     [their vehicles] in volume.”
               For example, highway pilot enables on-ramp, off-ramp autonomous   In other words, NXP’s development platform becomes a testing
               highway driving. But for safety’s sake, carmakers must consider numer-  ground from which both NXP and its customers can learn. If a leading
               ous potential scenarios and build a safety case, proving their vehicles   OEM identifies its preferred direction on chips, “their needs are typi-
               can handle each task.                                 cally reflected in our future-generation silicon,” said Örs.
                 When highway pilot is on, the vehicle is essentially driving auton-
               omously. What if the vehicle encounters a new construction zone not   PATH TO AUTONOMY
               marked on the map? What if the vehicle has a catastrophic mechanical   Egil Juliussen, a veteran auto-industry analyst, wondered whether
               failure? What if sensors become so degraded that the vehicle is driving   BlueBox 3.0 is robust enough to address the inevitable evolution from
               autonomously blind? Those scenarios are not rare enough to be catego-  ADAS to fully autonomous vehicles. Even if OEMs aren’t rolling out
               rized as corner cases. The vehicle should recognize such common crises   AVs right away, “they are looking for a path to the future — L3 and L4
               swiftly and ask the driver to take over.              vehicles,” he said.


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