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              SPECIAL REPORT: INDIA                                                 evolve into a center of innovation for Cadence
            The Cadence India Journey,                                              worldwide.
                                                                                      This included a blueprint for Cadence
            30 Years On                                                             India to develop world-class capabilities and
                                                                                    work on mission-critical projects. As part of
                                                                                    the blueprint, Cadence India was one of the
            By Jaswinder Ahuja                                                      few semiconductor ecosystem companies
                                                                                    in the country at that time to become ISO
                                Cadence has been present in India since              000-certifi ed.
                                                                                      Turning our vision into reality required a
                                1987, after the acquisition of Gateway              stable, mature, experienced leadership team
                                Design Automation. How has the com-                 capable of taking on bigger challenges and
                                pany evolved in the country over the past           providing the confi dence to forge ahead with
                                                                                    the strategy. We did so by motivating the
                                30 years, and what has changed in the               team and inculcating a risk-taking mindset,
                                broader ecosystem in India?  Jaswinder              encouraging learning and knowledge sharing
                                                                                    at every level, hiring the right talent, and
            Ahuja, corporate vice president and managing director                   building deep domain expertise.
                                                                                      Today,  1 years on, all Cadence global R D
            at Cadence  esi n   ste s   ndia    t.  td.  off ers  is                business groups are represented in India:
            thoughts on the journey and India’s transformation so far.              digital and signoff, system and verifi cation,
                                                                                    and custom PCB and IP, as well as global
                                                                                    customer support, global IT, fi eld engineering,
              t has been a journey of what I consider   operations at a sustainable pace. We gained   and all the support functions. With four sites
              excellence in execution and innovation   a reputation within Cadence for consistent,   and about 2,200 employees in the country, we
              for us at Cadence India. Like many of the   on-time, high-quality delivery.   have been ranked in the top 50 in the “India’s
           Iearly multinational company entrants to   Those years of learning gradually gave   Best Companies to Work For” study conducted
            the country, we started out in the late 1980s   us recognition as a center of excellence in   by the Great Place to Work (GPTW) Institute
            and early 1990s as a resource center for our   execution for Cadence worldwide. We tran-  in partnership with The Economic Times, a
            corporate headquarters in the United States.   sitioned from working on interfaces in the   national business daily newspaper in India.
            This was the exploratory phase, focused on   early days to engineering on core products   The bedrock of our success is a culture
            building the team, ramping up infrastructure,   and technology and eventually to innovation   based on trust and respect, a focus on our
            and showing we could succeed with a few   and new product development. We achieved a   customers’ success, and a commitment to
            selected projects.                  milestone in 1997, when product engineering   give back to society. We are a trusted partner
              The biggest challenge during this phase   for the company’s fl agship product in logic   to many market-shaping customers, as we
            was the hiring of talent. When we visited   simulation moved to India.  enable them to build products that transform
            campuses for this purpose, we discovered that   During this time, in the 1  0s and early   lives. We have also supported many programs
            not many students even knew about VLSI   2000s, the semiconductor ecosystem in   across the country that focus on expanding
            design, so training had to start from scratch.   India was in its nascent stages. Cadence was   Indian children’s access to quality education.
            In 1994, we partnered with IIT Kanpur (one   a founding member of the VLSI Society of   In terms of the semiconductor ecosys-
            of the tier-one technology institutes in India)   India; I served as president of the society   tem in India,  the industry has talked about
            for a three-month training program, half   from 2011 to 2018. The industry was growing,   electronic system design and manufacturing
            of which was at the college and half at the   with more semiconductor companies estab-  (ESDM) as a huge opportunity in both the
            Cadence offi ce in Noida, near Delhi. After   lishing offshore R D centers in India. The   domestic and global markets. Over the past
            training, the new hires were deployed on proj-  government recognized that microelectronics   few years, we have witnessed growth in the
            ects we were working on for our parent.   was an important upcoming sector in the   number of entrepreneurs in both ESDM and
              The engagement with universities that   country and launched Phase 1 of the Special   fabless semiconductor design.
            began back then persists today. We currently   Manpower Development Program to support   Opportunities abound for Indian start-
            have roughly 350 colleges and universities   it. Cadence was a key partner in the program   ups that aim to solve “India’s problems,”
            enrolled in the Cadence University Program   at its beginning and remains so today.   and that activity will be key to the growth
            in India. Globally, we reach more than 30,000   In 200 , the India Semiconductor Asso-  of the industry. Areas that could benefi t
            students each year through Cadence Univer-  ciation (ISA) was established, with Cadence   from innovative solutions include educa-
            sity Programs.                      as a founding member. That group has since   tion, security, the environment, renewable
                                                expanded its scope and changed its name   energy, agriculture, transport, urbanization,
            RAMP-UP AND ECOSYSTEM               to the India Electronics and Semiconductor   and employment generation. Even if there
            DEVELOPMENT                         Association (IESA).                 currently are startups in these verticals, the
            The exploratory phase to demonstrate the                                domestic market alone is so big that there is
            team’s capabilities led us to the second phase   THINKING GLOBALLY, INNOVATING   room for many more.
            of growth  the ramp-up. Building on the fi rst   LOCALLY                  Cadence India is keen to continue creating
            few, critical years, the next 10 to 15 years were   While we were going through the ramp-up   breakthrough products and solutions to solve
            about increasing investments in building   phase locally, at headquarters, it was becom-  the challenges in each of these verticals. We
            world-class infrastructure, procuring equip-  ing clear that globalization was going to be   believe we’ve moved beyond just providing
            ment, and expanding our teams. The goal   critical for company growth. Capitalizing on   a center of excellence in execution. We now
            was to build credibility in delivering quality   this strategy, the leadership team in India   are recognized as a center for excellence in
            and predictability in execution while scaling   articulated a vision for our operation to   innovation, too. ■

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