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REVIEW

Book Provides Tools to Evaluate
AV Claims and Predictions

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By Jessica Uguccioni please contact: christiane.lockner@aspencore.com
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KEEPING UP WITH AV DEVELOPMENTS can feel overwhelming. The fresh and innova- www.eetimes.eu/unsubscribe/
tive format of “AspenCore Guide to Sensors in Automotive: Making Cars See and Think Ahead”
seamlessly blends journalistic narrative, top expert input, and market analysis to provide an
accessible and focused account of the AV industry. Aspencore Media GmbH
With information distilled from conferences like CES, AutoSens, and ISSCC, the book Frankfurter Straße 211
63263 Neu-Isenburg
often reads like a frank conversation you’d have over coffee at one of those top-notch events. Germany
Indeed, the guide’s informal, direct access to leading experts in AVs, such as Phil Koopman EDITORIAL MANAGEMENT
and Phil Magney, is one of its most Junko Yoshida, Global Editor-in-Chief
enjoyable aspects. Jürgen Hübner, Managing Editor, j.hubner@aspencore.com
Those experts and others hit the Anne-Françoise Pelé, Editor-in-Chief, EE Times Europe,
afpele@aspencore.com
big questions, such as how to bridge Brian Santo, Editor-in-Chief, EE Times,
the chasm between ADAS and AVs brian.santo@aspencore.com
Echo Zhao, Chief Analyst, echo.zhao@aspencore.com
and how safe is safe enough. The Judith Cheng, Managing Editor,
example of a child running into the Judith.cheng@aspencore.com
street to chase a ball comes up on CONTRIBUTING EDITORS
multiple occasions in discussions George Leopold, gleopold@gmail.com
Ann Thryft, athryft@earthlink.net
of where the technology needs to John Walko, john.walko@btinternet.com
do better, with a sobering look at STAFF CORRESPONDENTS
the stats on AEB-P performance; Matthew Burgess, matthew.burgess@aspencore.com
the prediction challenges for AVs Anthea Chuang, anthea.chuang@aspencore.com
Nitin Dahad, nitin.dahad@aspencore.com
and the difficulties in getting these Maurizio Di Paolo Emilio,
to match human performance; and maurizio.dipaolo@aspencore.com
Yvonne Geng, yvonne.geng@aspencore.com
the holy grail of public acceptance Amy Guan, amy.guan@aspencore.com
(requiring performance that is 10× Susan Hong, susan.hong@aspencore.com
better than human performance). Illumi Huang, illumi.huang@aspencore.com
Barbara Jorgensen, barb.jorgensen@aspencore.com
We get an inside view into the Majeed Ahmad Kamran, majeed.kamran@aspencore.com
development of the key standards Clover Lee, clover.lee@aspencore.com
Shao Lefeng, lefeng.shao@aspencore.com
that are shaping how we’ll think Jenny Liao, jenny.liao@aspencore.com
about AV safety in the years to Elaine Lin, elaine.lin@aspencore.com
Luffy Liu, luffy.liu@aspencore.com
come, from the background to the Challey Peng, challey.peng@aspencore.com
safety cases for UL4600, the work of Gina Roos, gina.roos@aspencore.com
Intel Mobileye’s RSS on driving pol- Fendy Wang, fendy.wang@aspencore.com
Sally Ward-Foxton, sally.wardfoxton@aspencore.com
icy to IEEE’s emerging SOTIF, and Demi Xia, demi.xia@aspencore.com
the influence of the industry-led Franklin Zhao, franklin.zhao@aspencore.com
Momo Zhong, momo.zhong@aspencore.com
SaFAD white paper on safety in COPY AND DESIGN
shaping the ISO’s Draft Technology Adeline Cannone, Design Director,
Report (DTR) 4804. adeline@cannone.com
In articles ranging from a Lori O’Toole, Chief Copy Editor, lotoole@aspencore.com
Diana Scheben, Senior Copy Editor,
camera-count comparison between Waymo and Tesla to a review of BMW’s scalable AV platform, diana.scheben@aspencore.com
the book offers specific and interesting details about how different players are approaching the TECHNICAL AND ADMINISTRATIVE SERVICES
AV challenge. It’s also great to see a discussion of an often-neglected topic: precision maps and Tracey Bayer, tracey.bayer@aspencore.com
the regulatory challenges they pose. SALES & MARKETING
True to its name, “AspenCore Guide to Sensors in Automotive” provides a guide to the kaleido- Christiane Lockner, christiane.lockner@aspencore.com
scopic range of sensors that are making AVs a reality. It goes much beyond the usual The Hufmann Agency, victoria@hufmann.info,
norbert@hufmann.info
camera-radar-LiDAR trilogy, exposing the nuance within these categories, such as SWIR and Todd Bria, todd.bria@aspencore.com
thermal cameras, imaging radar, and various types of LiDAR. Martin Chatterton, Group Publisher, ASPENCORE
This is an invaluable guide to AVs, helping to articulate the questions that really matter. It Copyright© All rights reserved. No part of this publication
gives readers the tools to better evaluate claims and predictions — and the inspiration to con- may be reproduced or transmitted in any form or by any
means without the prior express written permission of
tribute to the solutions. n Aspencore Media. Although we make every effort to present
up-to-date, accurate information, EE Times Europe will not
Jessica Uguccioni is Automated Vehicle Review lead lawyer at the Law be responsible for any errors or omissions or for any results
obtained from the use of such information. The magazine
Commission of England and Wales. will not be li able for any loss caused by the reliance on
information obtained on this site. Furthermore, EE Times
Europe does not warrant the accuracy or completeness
“AspenCore Guide to Sensors in Automotive: Making Cars See and Think of the information, text, graphics in this magazine. The
Ahead” is available now at the EE Times bookstore. Visit opinions expressed in the articles are those of the authors
www.eetimes.com/shop for more information and to purchase. and not necessarily the opinions of the publisher.

JUNE 2021 | www.eetimes.eu