Page 31 - EE|Times Europe Magazine - December 2020

EE|Times EUROPE 31

MARKET & TECHNOLOGY TRENDS
Embedded Forum at electronica 2020

ver a four-day period during electronica 2020, the Embedded
Forum delivered keynote talks and technical presentations
covering several aspects of the embedded systems design
Oand development world.
The wide-ranging topics included the tools and software necessary
to develop systems from design all the way through their product
life cycle, the evolution of microcontrollers past and present, and
addressing emerging requirements for the smart, connected world.
On the subject of connectivity, the forum explored the many facets of
IoT-connected devices, including security. Finally, the event addressed
low-power design, which is particularly relevant as the world edges
toward billions of sensors and edge devices that need to run for years or
even use energy harvesting to enable battery-free operation.
Video of all the keynotes and technical presentations is available on • Embedded Device Security — What Can We Learn from the Past?
demand for free at www.embedded-electronics-forum.com. What Does That Mean for the Future? (Christopher Tubbs, Director
Business Development EMEA, Green Hills Software)
DAY 1: TOOLS & SOFTWARE • ESD Protection — Why and How It Ensures Safe Operation &
• Keynote: Security, Safety and Resilience — Critical Drivers for Connectivity (Lukas Droemer, Product Manager Automotive ESD &
the Next Generation of Tools and Software (Aileen Ryan, Senior EMC, and Dr. Andreas Hardock, Application Marketing Manager
Director Portfolio Strategy, Mentor, a Siemens Business) Automotive ESD & EMC, Nexperia)
• Delivering Deterministic Real-Time Performance on Multi- • iCOMOX — An Arrow and Shiratech Condition-Based–
core Processors (Ravi Bhagavatula, System Architect, Lynx Software Monitoring Solution (Kristóf Féja, Market Development Engineer,
Technologies) Arrow Electronics)
• Test the Test — Applying Mutation Testing Ensures Test Quality • Infineon: A One-Stop Shop for Your Wearable Devices —
(Michael Wittner, CEO, Razorcat Development) Experience the Endless Possibilities for Your Designs (Verena
• Optimize Traceability While Enabling Industry 4.0 with Data Lackner, Global Application Marketing Manager for Health & Lifestyle
Automation, Print-Apply, and the Power of (Smart) Labels Devices and Wireless Charging, Infineon Technologies)
(Tom Bieseman, Product Marketing Manager, Brady Corporation) • IoT Security Regulations (Nick Dutton, Senior IoT Product Marketing
• Enforcing Concise and Uniform Model Descriptions by Manager, Silicon Labs)
Automated Architecture Conformance Checking (Andreas Gaiser, • Implementing Prescriptive Remote Management for Embedded
Senior Research & Development Engineer, Axivion) Devices (Steven Wu, VP R&D Center, DFI)
• How to Succeed in Your Next RISC-V Project (David Källberg, FAE • Winbond TrustME for a Secure and Safe Connected World
Manager EMEA, IAR Systems) (Hung-Wei Chen, Secure Flash Product Director, Winbond)
• Architectural Exploration for AI and Machine Learning — • Protect Intellectual Property with Secure Provisioning (Michael
Migrating Algorithms to Dedicated Accelerators in Data Centers Fuhrmann, Senior Field Application Engineer, IAR Systems/Secure
and Edge (Kevin McDermott, VP Marketing, Imperas) Thingz)
• Higher Manufacturing Throughput and Efficient OTA with Flash
DAY 2: MICROCONTROLLERS (Jackson Huang, Senior Director of Technical Marketing, Winbond)
• Keynote: Microcontrollers Trends Addressing the Connected
World (Daniel Cooley, Chief Strategy Officer, Silicon Labs) DAY 4: LOW-POWER DESIGN
• Microcontroller Evolution from an Interface Perspective (Martin • Keynote: Low-Power System Design — Application Trends,
Pilaski, Application Marketing Manager, Nexperia) Challenges, and Solutions (Ravi Ambatipudi, Vice President &
• Smart Camera for Non-Intrusive Vital Signals Detection (Itai General Manager, Mobile Power Business Unit, Maxim Integrated)
Yarom, Director Sales & Solutions, MIPS) • Save Power and Simplify Thermal Management in High-Reliability
• OpenHW CORE-V Open-Source RISC-V Processors + Industry Processing Systems (Thomas Guillemain, Marketing & Business Devel-
Supporters = Quality IP (Rick O’Connor, President and CEO, OpenHW) opment, Data Processing Solutions, and Thomas Porchez, Application
• What Can Be Gained with Custom RISC-V Instructions (Zdenek Support, Data Processing Solutions, Teledyne e2v Semiconductors)
Prikryl, CTO, Codasip) • Saft’s IoT Smart Selector Helps Developers Find the Best Battery
• Embedded Controllers: Energy Harvesting Enhances Battery to Energize Their Low-Power Application (Cécile Joannin, Metering
Performance in IoT Sensors (Graeme Clark, Product Marketing, IoT & IoT Market & Product Manager, and Isabelle Sourmey, Application
and Infrastructure Business Unit, Renesas) Engineer, Saft)
• Challenges and Solutions with Portable, Low-Power Device Test-
DAY 3: IoT, CONNECTIVITY, SECURITY ing (Andrea Vinci, Technical Marketing Manager, Tektronix/Keithley)
• Keynote: Edge Computing Is Here; What’s Next? (Flavio Bonomi, • Connecting Connected Lighting: From Ultra-Low-Power to
Technical Advisor, Lynx Software Technologies) Battery-Free Connectivity (Bruno Damien, ON Semiconductor)
• New Environmental Sensor Technology: Photoacoustic Spectros- • Reducing Wireless Connectivity Current Consumption to
copy (PAS) Miniaturizes CO Sensors (Hicham Riffi, Director Product Increase IoT Endpoint Intelligence (Robert McCormick, Director

Marketing, Environmental Sensors, Infineon Technologies) Sales & Marketing, InnoPhase)
• Know Where to Improve Your Communication (Patrik Gold, Tech- • Enabling Embedded Vision for All with Ultra-Low-Power Image
nical Support & Application Manager, Siglent Technology Germany) Classification (Semir Haddad, Technical Marketing, Eta Compute) ■

www.eetimes.eu | DECEMBER 2020