Page 14 - EE Times Europe Magazine – November 2023
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14 EE|Times EUROPE



         CTO INTERVIEWS
        AMD’s Mark Papermaster: ‘We Reengineered


        Our Engineering Processes’ to Enable Modular

        Design




                ark Papermaster joined AMD in
                October 2011 and is now CTO and                                         “Supercomputing is
                EVP. He juggles responsibilities                                       about heterogeneous
       Mranging from product develop-
        ment to technical direction in areas including                                     computing,” says
        microprocessor design, I/O and memory,
        system-on-chip methodology and advanced                                                Papermaster.
        research. He also oversees the IT department
        that delivers the company’s computing infra-
        structure and services.
          During his more than 40 years in the
        industry, Papermaster has held leadership
        roles at Cisco, where he led the silicon
        engineering group, and Apple, where he was
        SVP of devices hardware engineering. He also
        worked at IBM for 26 years, where he per-
        formed several roles in technology and server
        development.
          At AMD, Papermaster led the redesign of
        engineering processes and the development
        of the award-winning Zen high-performance   weather forecasting and computational fluid   used. We think the right approach is what we
        x86 CPU family and high-performance GPUs.  dynamics.                    call holistic design—thinking about energy
                                              We now offer this technology commercially,   efficiency and high performance together.
        EE TIMES EUROPE: AMD has been       and we’ve had tremendous success in the   When you design a new computer chip,
        enjoying success in the supercomputer   market. In fact, we grew 29% year over year on   you consider everything from the manufac-
        market. Can you tell us about that?  the TOP500 supercomputer list, and we power   turing process to application development
        Mark Papermaster: Supercomputing has   seven of the top 10 supercomputers among   and deployment. You need to work closely
        been a major focus at AMD. We began restor-  the TOP500 green supercomputers. That’s   with your manufacturer already during the
        ing our CPU roadmap about a decade ago. We   because we’re also very focused on being   design phase—for example, as you architect
        reengineered our engineering processes, and   energy-efficient as we provide that highest   in controls that cause transistors to shut off
        one of the things we settled on was a more   computer performance.      and stop consuming energy when they are not
        modular design approach, where we develop   This is the story of the AMD turnaround   needed by the task you’re running.
        reusable pieces that we could then put   you’ve witnessed in recent years, and we   You also need to consider applications
        together based on [an application’s] needs.  don’t plan to slow down. We have a roadmap   during the design phase so you can develop
          We invested in a new line of high-   that will lead us to bigger and better things.  the circuitry they need. And once you deliver
        performance CPUs, and we also launched an                               the hardware, you have to help application
        effort that brought our GPUs up to higher   EETE: You mentioned green computing,   developers make the most of it. In the case of
        performance. Both types of processing units   which is especially important here   AI, we have advanced algorithms and math
        are important because supercomputing is   in Europe. Can you tell us a little bit   formats that run approximations, which leads
        about heterogeneous computing. It’s about   more about how you’ve become more   to more energy-efficient AI—and it goes all
        CPUs and GPUs working together in harmony   energy-efficient?           the way up the stack. So holistic design means
        to take on the heaviest lifting out there.  Papermaster: First and foremost, energy   that you’re thinking about both performance
          The first big demonstration that we had the   efficiency is part and parcel of our design    and energy efficiency on every aspect of the
        right strategy was with the U.S. Department   process—and that’s a different way of think-  design process all the way up to application.
        of Energy, where we presented the underlying   ing. As you’ll recall, Moore’s Law is the adage   An example of what I just described is LUMI
        concepts that would allow us to do what they   that transistor density—and consequently, the   in Finland—the most powerful supercomputer
        needed. They really liked it, and we ended up   performance of the devices that use    in Europe and third in the world, according to
        winning the bid for what is now the world’s   transistors—would double about every    the most recent TOP500 list. LUMI is an AMD
        largest supercomputer. That’s the computer   24 months. The energy efficiency would   CPU- and AMD GPU-based supercomputer.
        called Frontier in Oak Ridge National Lab.   increase accordingly.      We have great partnerships with LUMI, the
        It’s over an exaFLOPS of computing, which   That slowed down because of physics—  University of Turku and the Allen Institute.
        is a thousand times a thousand FLOPS of   the transistors are hitting molecular limits,   Working with these partners, we were able to
        computing. It’s really a monster. You need   which means the old way of putting transis-  gear up LUMI to efficiently run AI workloads.
        that kind of computing for the most diffi-  tors together doesn’t scale like it used to. It   They are now using LUMI to train large lan-
        cult simulations, such as highly accurate   demands more innovation in how energy is   guage models on Finnish and other languages.

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