Page 5 - EE Times Europe Magazine | February 2020
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            EDITOR’S LETTER                                         500+  renowned
                                                                               manufacturers
            Europe Confronts


            a New World Order




                                Europe shouldn’t be in this mess.
                                Technology is supposed to be agnostic,
                                but today, the entire continent must
                                make a hard choice on 5G. Europeans
                                must choose between two partners: one a
                                suave, sweet-talking, and more recent and
                                decidedly non-traditional suitor (China)
                                and the other an aggressive, tough-talking,
                                long-term partner who eschews subtlety in
            favor of the carrot-or-stick school of diplomacy (America). This is the
            new world order.
              The United States is forcing its partners globally to choose a side. It
            wants to box Chinese telecom equipment maker Huawei into a corner
            by excluding it from the global communications market. The fi rst
            move was to lock Huawei out of the bidding process for U.S. govern-
            ment contracts. Later, American telcos were ordered not to install
            the Chinese company’s equipment in their networks. Many of these
            companies have since stopped offering Huawei smartphones to cus-
            tomers. The strategy worked effectively in the U.S. and has now been
            exported to other countries. However, the U.S. isn’t simply making
            similar demands on foreign telcos. Rather, it is putting pressure on
            national governments in Europe, Latin America, and elsewhere. Each
            nation, too, must pick a side: Huawei or the U.S.
              The tussle is bigger than Huawei, though. In fact, the Chinese
            company is a proxy for the real fi ght over how the global economy will
            take shape in the next decade. What will be the terms of engagement   Our services:
            among nations, and will the U.S. be able to maintain its leadership?
            A new world order is emerging economically and politically. Most   n  75,000+ articles in stock in Munich, Germany
            nation states will remain as bit players, unable to infl uence the   n  500,000+ additional articles readily available
            direction of events and forced to pick a side depending upon how vul-  n  Delivery promise: Same day shipping for all orders received by 6pm
            nerable they are to power exerted by the real combatants. Europeans
            cannot sit this one out. The continent’s role will be determined by   n  Online Shop: buerklin.com
            several factors, including whether it can stand up to China and the   n  Industry-focus line cards of well-known and reliable manufacturers
            U.S. This itself will be determined by the extent of the continent’s   n  eProcurement solutions: OCI, API, electronic catalogs, EDI
            ability to stand together as a single entity.
              Don’t hold your breath. Europeans will show some attempts at   n  Large teams of multilingual inside sales and field sales in Germany
            self-determination. They will come up with hybrid positions — akin to   n  Sales representatives in Italy, France, United Kingdom, Ireland,
            the U.K.’s decision to allow limited use of Huawei equipment in its 5G     Scandinavia, Eastern Europe, Brazil and the Middle East
            rollout, based on a formula the country is still working out.
              The battle will be bruising, but it won’t stop the march of techno-
            logical innovations. When the dust settles, new advances will have
            been made, but who gets to use these — and when, where, and how
            — won’t be decided in boardrooms and on the manufacturing fl oors.
            Political actors will most likely get the last say. ■   www.buerklin.com





                                                                               YEARS






            — Bolaji Ojo, global publisher and editor-in-chief at AspenCore Media

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