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EDITOR’S LETTER

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EE Times Europe Magazine

Amid the panic wrought by COVID-19, it’s
easy to forget that the pandemic is only one
of numerous challenges that enterprises
and their employees must deal with.
The immediate concern, of course, is
public health. Schools, museums, restau-
rants, and many other commercial and
public services have been shuttered. China
is slowly trying to return to normalcy —
although at press time, Hubei province, the epicenter of the infection,
remained in lockdown mode and the European Union had imposed a
30-day restriction on people’s movements and activities.
But businesses are still in operation. Semiconductor manufacturers
don’t typically shut down fabs unless forced to do so by natural disas-
ters or other overwhelming circumstances, because the cost of even
a temporary shutdown is extremely high. Many of the countries and
regions that have restrictions on movements have made it clear that
they are not only allowing but also encouraging the unhindered flow of
trade traffic. Shipments of essential goods have not been disrupted, and
employees in health care and other essential sectors are on the job.
So it’s not business as usual, but companies are still open for
business. At AspenCore, we are still receiving press releases from
electronics manufacturers, including companies that have asked many
employees to work from home offices. At no other time has the internet
been so critical to business activities. In fact, service providers are
reportedly receiving requests for faster transmission-access lines to
accommodate the new telecommuters.
As always, companies are shooting for resource optimization, demand
visibility, supply velocity, financial efficiency, and effective communica-
tions. COVID-19 is just another challenge that companies must manage.
Despite its disruptive effects, all the companies in the high-tech and
electronics sectors still want to engage effectively with suppliers, cus-
tomers, employees, shareholders, and other investors. In other words,
they still want to get their stories out to the right audiences. EE Times Europe Magazine
That’s where AspenCore come in. We help tell your stories. We’ve got delivers the latest news, articles,
the audience you want to reach globally. We’ve got numerous chan-
nels: digital (e-books, websites, webinars, downloadable documents, special reports, and features to cover
and email campaigns, including newsletters and customized mailings), every facet of today’s challenging and
print magazines, and in-person exhibition events. And now, we’re
adding virtual exhibitions. disruptive technologies, software,
AspenCore will host its first virtual exhibition, the Power-Up Expo, in
June. The event will offer companies in the power semiconductor and and components.
power systems sectors opportunities to showcase their designs, inno-
vations, products, and technical capabilities. There will be networking
opportunities online and chat rooms for engineers to engage with Our team of editors brings together
chipmakers and systems developers.
Things may look dire, but your business is still creating value, and the latest in engineering journalism
that story must be told. EE Times editors are ready to help you tell it. and articles to keep you up to speed
For more on the Power-Up Expo, visit www.powerup-expo.com. ■
with the state of the art in the
electronic engineering industry.

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— Bolaji Ojo, global publisher and editor-in-chief at AspenCore Media

www.eetimes.eu | APRIL 2020